We originally posted this guide to gifting art right after Halloween, which, let’s face it, seems to be the true start of Holiday marketing campaigns. Since there are officially only 2 weeks left to Christmas, it seems like an appropriate time to revisit the subject of gifting artwork.
Before we start the list, remember that WPG also has gift certificates available, and, if you check in using FourSquare when you visit the gallery, you can get a nice 10% discount. But always talk to the gallery assistant if you find an artwork you would like to gift (or have for yourself!) that may be a little bit of a stretch. This goes for any gallery–the gallery assistant can often work out a payment plan or suggest something similar that’s a little more comfortable. Now onto the gifting artwork guide:
1. Is it an appropriate occasion? Of course, as Director of an art gallery, I would love to see you buy art for all occasions, but here are a few times when it truly makes sense to buy artwork:
- When your gift-ee has moved into a new place a needs art for the walls
- Shortly after a re-model (new walls for artwork!)
- A congratulations gift on a new job (art for the office!)
- When your gift-ee has expressed a particular interest in a certain artist/style/subject matter
- Encouraging an appreciation for fine art in younger relatives and friends
2. Know their taste, and the Gallery’s return policy It is important that you know your gift-ee’s taste well enough to buy them a piece of artwork. Simply looking around their house can give you the confidence to buy the perfect piece of artwork. Note what colors they tend to like–is their kitchen painted yellow? Get a complementary print with predominant blues or purples or keep it in a similar color scheme with oranges and yellows. What sort of art and decor do they already have? See a lot of bold designs and abstracts? Then it might be best to steer away from soft, figurative work. In case you miss the mark, make sure you completely understand the Gallery’s return policy if you or your gift-ee want to return or exchange the work. WPG, for example, has a 30 day return policy on all work in original condition.
3. Don’t forget about Gift Certificates! (And Print Calendars!) If you’re absolutely stumped as to what your friends and family would like, but still want to get them an artful gift, think Gift Certificates! WPG can provide you with a gift certificate in any amount you require. Remember that even $25 can go a long way towards prints $100 and under! Also, as mentioned earlier this week, we have the 2011 Washington Area Printmakers Calendars in, $190 for 12 original prints. With that sort of variety, your gift-ee is bound to find something they like.